The CIPR Midlands Outstanding Consultancy of the Year 2011-2012
Second-hand book vending machine
A very cool pot luck for the book lovers amongst us. A second-hand book shop in Toronto has created a vending machine that gives customers a random book for just $2. How very lovely!
Will EE lose out by being first?
It’s been nearly a decade since 3G was launched in the UK and its’ introduction saw mobile phones fast become an indispensable gadget for communicating and consuming on a daily basis.
creased by almost 200% [Smart Insights]. With this in mind you’d expect that we’d be a nation waiting for 4G with baited breath; but no.
EE formerly known as Everything Everywhere will be the first to offer the 4G network, which reportedly delivers speeds of up to five times faster than 3G. It’s very early days yet, but the queues of customers are not yet beating down the doors at EE to be part of the action. This goes some way to confirm suggestions from E-Consultancy that many consumers aren’t all that interested in 4G but that the excitement is really coming from the online retailers. And we can understand why. More mature 4G markets such as the USA have seen a huge surge in consumers purchasing through their mobiles. Some US stores have seen a 65% growth in customers buying straight from their mobiles [Smart Insights].
The simple fact is that 4G usage in the UK will rapidly increase once Britons understand the benefits. At the moment mobile users are wary due to the lack of price options in the market place and the continuing debate over dubious network coverage. In 2013 other telecoms giants will enter the market place and an educated audience will be ready to be part of the 4G revolution. It seems that EE have the tough job of warming up wary consumers. Their efforts might actually end up working in favour of other providers who will be poised to take note of their mistakes.
In the WPR office we’re all up for faster mobile internet for both us and our clients; and sooner rather than later as well. In this technological age, we want everything at the touch of a button and at the speed of light – 4G will certainly help to satisfy this demand further, but perhaps EE and future 4G providers just need to communicate what they can offer a little better first.